OnePlus Denies Dismantling Rumors on Declining Sales

OnePlus, the smartphone brand owned by Oppo, has firmly denied recent reports suggesting it is being dismantled due to declining sales and operational cutbacks. The company stated on January 21, 2026, that its business operations continue as normal across key markets, including India, Europe, and North America, with full commitments to user support, software updates, and warranties remaining in place.

The rumors originated from claims of falling shipments, office closures, and reduced teams, which reportedly signal a broader consolidation under Oppo. According to the allegations, OnePlus global shipments dropped more than 20 percent in 2024, falling from approximately 17 million units in 2023 to between 13 and 14 million units. This decline occurred even as Oppo's overall shipments rose by 2.8 percent during the same period. In India, a major market accounting for a significant portion of OnePlus sales, unit shipments decreased by 30.5 percent year-over-year in the third quarter of 2025 compared to the prior year, according to data from the International Data Corporation. Additionally, around 4,500 retail stores in six Indian states ceased selling OnePlus devices last year,...