Olivia Rodrigo and Taco Bell Launch Pink Baja Blast for Women's Festival

Pop star Olivia Rodrigo has partnered with Taco Bell to launch a limited-edition pink version of Mountain Dew Baja Blast, debuting at her inaugural Daisy Chain Fields music festival in Irvine, California, on Saturday, August 29. The collaboration ties the new drink, named "You Seem Pretty Pink for a Baja Blast," to the one-day, all-women festival whose proceeds will support organizations advocating for women and girls. The festival, taking place at Great Park in Irvine, features an all-female lineup including Chappell Roan, Doechii, Bikini Kill, Stevie Nicks, and Sarah McLachlan. All 17 artists are performing without fees, with net proceeds split among ten nonprofit partners such as the Center for Reproductive Rights, the Black Mamas Matter Alliance, and Planned Parenthood. The event is designed to mobilize fans and raise funds for causes related to reproductive justice, maternal health, and gender equity. The new beverage blends the tropical lime flavor of the original Baja Blast with pink lemonade. It takes its name and aesthetic inspiration from Rodrigo's June studio album, "You Seem Pretty Sad for a Girl So in Love.