Olivia Rodrigo and Taco Bell Launch Pink Baja Blast for Women's Festival

Pop star Olivia Rodrigo has partnered with Taco Bell to launch a limited-edition pink version of Mountain Dew Baja Blast, debuting at her inaugural Daisy Chain Fields music festival in Irvine, California, on Saturday, August 29. The collaboration ties the new drink, named "You Seem Pretty Pink for a Baja Blast," to the one-day, all-women festival whose proceeds will support organizations advocating for women and girls. The festival, taking place at Great Park in Irvine, features an all-female lineup including Chappell Roan, Doechii, Bikini Kill, Stevie Nicks, and Sarah McLachlan.