Nielsen: 33 Billion Minutes of Star Wars Viewed in U.S. 2025

U.S. viewers consumed 33 billion minutes, or 550 million hours, of Star Wars content across linear television and streaming platforms in 2025, according to Nielsen data released on May 4 to mark the annual Star Wars Day celebration.

The figures, spanning movies, live-action series, animated shows and documentaries, underscore the franchise's enduring appeal on Disney platforms. Films accounted for 44.2 percent of total viewership, led by the 1977 original "Star Wars: A New Hope." It was followed by "The Phantom Menace" from 1999 and "Rogue One: A Star Wars Story" from 2016. Live-action television series made up 38.9 percent, with "Andor" Season 2, which aired from April to May 13, 2025, drawing the most attention at 7.4 billion minutes viewed. Animated content represented 16.8 percent, including "Star Wars: The Clone Wars" and "Tales of the Underworld," the latter of which premiered on May 4, 2025.

On May 4, 2025, audiences viewed 637 million minutes, or 10.6 million hours, of Star Wars material, with "Andor" ranking as the top program that day. None of the sequel trilogy films appeared in the top 10 most-viewed list for the occasion.

Nielsen also detailed preferences by...