Meghan Markle's As Ever Brand Scrutinized Over Unsold Stock

Meghan Markle's lifestyle brand, As Ever, is facing renewed scrutiny over its financial outlook amid reports of significant unsold inventory and declining website traffic, claims her representatives have firmly denied as false and speculative. The brand, launched by the Duchess of Sussex in April 2025 alongside her Netflix series "With Love, Meghan," initially saw products sell out rapidly.

Recent reports, however, suggest the company may be holding large volumes of perishable goods, including jams, teas, and flower sprinkles, that risk expiring before they can be sold. Some industry sources cited in media reports estimate potential losses could reach millions of dollars if the stock is not moved. Concerns have been amplified by claims that traffic to the As Ever website has fallen significantly since its launch, particularly during the first quarter of 2026.

In response to these claims, a spokesperson for Meghan Markle stated that reports of financial difficulties or impending bankruptcy are "entirely false and based on speculation rather than fact." The spokesperson emphasized that As Ever continues to grow as an independent business, supported by a strong customer community...