Caitlin Clark Signs First Athlete Partnership With Two Retailers

Caitlin Clark has signed a multiyear partnership with DICK’S Sporting Goods and Foot Locker, becoming the first individual athlete brand partner for both retailers, the companies said in an announcement on November 4. The agreement brings the Indiana Fever guard into national and global marketing campaigns and promotions tied to her footwear, apparel and other products. It also includes appearances, fan activations, retail experiences and community programming, according to DICK’S Sporting Goods. Clark said the partnership had personal significance because DICK’S was a place her family visited before each sports season while she was growing up. She described joining both retailers as a full-circle moment and cited their connections to sport, basketball and sneaker culture. DICK’S Sporting Goods Executive Chairman Ed Stack said Clark’s appeal across basketball and other sports could help the retailers connect with fans. Foot Locker North America Chief Marketing Officer Brett O’Brien said her influence reaches beyond basketball, according to the companies’ statements. The agreement is the first joint athlete partnership between the two retailers under DICK’S Inc., which owns...