Pokémon Company plans permanent London store by 2029

The Pokémon Company plans to open a permanent Pokémon store in London by 2029, its first permanent store outside Asia, as part of an intended expansion into additional markets beyond the region. The company announced that the London location will be the first of several permanent Pokémon stores it plans outside Asia. It has not identified where in London the store will be located or named other planned locations. The 2029 opening is a target, not confirmation that the store is already under construction or that it will open on a specific date. The company says the store will offer exclusive merchandise and one-of-a-kind experiences. Gaku Susai, The Pokémon Company’s chief product and experience officer, said the location would give visitors a chance to engage with Pokémon and provide a place for fans to gather as a community. Permanent official Pokémon stores have been concentrated in Asia, while UK fans have encountered the brand through temporary pop-ups. Previous pop-up locations in London have included ExCeL London and Westfield in Shepherd’s Bush, according to reports. A temporary store also opened at the Natural History Museum in London in early 2026, one account said....