McDonald's and Xbox launch gaming-themed menu and rewards

McDonald's and Xbox have announced their first-ever partnership, launching a series of themed menu items and in-game rewards across restaurants in the United Kingdom and Ireland. The collaboration, which arrives as part of Xbox's 25th-anniversary celebrations, will feature six major gaming franchises: Halo Campaign Evolved, Forza Horizon 6, Fallout 76, Overwatch, World of Warcraft, and Candy Crush. The promotion is set to begin in the coming months, marking an expansion of the fast-food chain's "Side Missions" campaign into the gaming world.

Customers will be able to purchase new food items inspired by the worlds and flavors of the featured games. While the full menu has not been revealed, McDonald's confirmed one specific item: Blamco Cheesy Potato Bites, inspired by the Fallout series. The company states that each menu item will contain hidden surprises and secret messages tied to the respective game franchises. Through the McDonald's App, fans can also redeem rewards points to unlock exclusive digital content for each title. The announced in-game rewards include a car voucher for Forza Horizon 6, a "Sugar Bomb Bundle" for Fallout 76, a returning "Red Hot Portable Bakery"...