Masters of the Universe to stream on Prime Video July 22

The live-action film "Masters of the Universe" will begin streaming on Prime Video on Wednesday, July 22, following a widely underperforming theatrical run. The fantasy adventure, which premiered in theaters on June 5, grossed approximately $113 million globally, falling well short of its reported production budget, estimated between $170 million and $200 million.

The film, from Amazon MGM Studios and Mattel, represents a new adaptation of the classic 1980s toy and cartoon franchise. Directed by Travis Knight, the story follows Prince Adam, played by Nicholas Galitzine, who returns to his home planet of Eternia after years on Earth to reclaim his destiny as He-Man and defeat the villainous Skeletor, portrayed by Jared Leto. The cast also includes Camila Mendes as Teela, Idris Elba as Man-At-Arms, and Alison Brie, with a cameo from Dolph Lundgren, who starred in the franchise's 1987 live-action film.

Its swift move to streaming, just 47 days after its theatrical debut, is seen as a strategic shift following its box office performance. The film opened in second place domestically behind "Scary Movie," earning $29.3 million in its opening weekend before quickly declining. Despite...