Marathon Sells 1.2M Copies, Mostly on PC in Three Weeks

Bungie's extraction shooter Marathon has sold an estimated 1.2 million copies across platforms in its first three weeks since launching on March 5, generating approximately $55 million in gross revenue, according to analytics firm Alinea Analytics. The game, developed by Sony-owned Bungie and released simultaneously on PlayStation 5, Xbox Series X/S, and PC via Steam, has drawn the majority of its players to the PC platform, highlighting challenges in attracting console audiences despite its status as a first-party Sony title.

Alinea estimates that nearly 70 percent of sales, or about 800,000 copies, occurred on Steam, while PlayStation 5 accounted for 19 percent with roughly 217,000 units. Xbox Series X/S followed with 11 percent, or 133,000 copies, leaving consoles at just 30 percent of the total. This distribution underscores the appeal of PC gaming for live-service titles like Marathon, which features intense PvP extraction mechanics set on the planet Tau Ceti IV. "Marathon hasn't exactly made the splash Sony and Bungie wanted," Alinea head of market analysis Rhys Elliott wrote on social media, though he praised the game's underlying design as a "masterwork."