Louis Vuitton enters luxury beauty with La Beauté by Pat McGrath

Louis Vuitton is entering the luxury beauty category with La Beauté Louis Vuitton, a makeup line built around lipstick, lip balm and eyeshadow palettes. The collection, created in collaboration with Pat McGrath, debuts in China on August 20 and expands globally with a digital prelaunch on August 25 and full availability August 29 in select stores and online. The line positions itself as an extension of the house’s craftsmanship and heritage, infused with trunk-making aesthetics and a highly collectible presentation.

La Beauté comprises LV Rouge lipsticks in two finishes across 55 shades, LV Baume lip balms in 10 sheer tints, and eight LV Ombres eyeshadow palettes. The lipsticks and balms are designed to be refillable, a deliberate nod to Louis Vuitton’s luggage history and its tradition of modular, durable keepsakes. Prices reflect the luxury positioning: lipsticks and balms are priced at 160 per case with 69 for refills, while eye shadows are 250 per palette with 92 for refills. The LV Rouge line is further distinguished by a two-tier shade system—27 satin finishes and 28 matte finishes—while the balms emphasize a sheer, buildable glow with 48 hours of hydration aided by...