Kellogg's Reintroduces Toys in Cereal Boxes for Toy Story 5

Kellogg's announced Thursday that it will reintroduce physical toys inside select cereal boxes nationwide starting April 26, marking the first such inclusion in more than a decade and coinciding with the promotional rollout for Disney and Pixar's Toy Story 5, set for theatrical release on June 19, 2026.

The special edition boxes will feature playable items inspired by the film, including character-themed spoons modeled after Woody, Buzz Lightyear and Jessie, collectible trading cards, and promotions for movie tickets. Participating cereals include Froot Loops, Frosted Flakes, Corn Pops, Apple Jacks, Frosted Mini-Wheats, Rice Krispies, Corn Flakes and Cocoa Loops. Officials at WK Kellogg Co. described the initiative as "Toys Back in the Box," aimed at fostering screen-free play and recapturing the excitement of childhood discoveries during family breakfasts.

The promotion aligns closely with Toy Story 5's storyline, which explores the enduring value of physical toys amid a technology-saturated world. In the film, the returning ensemble of toys, led by Woody, Buzz Lightyear and Jessie, confronts challenges posed by a smart tablet device named Lilypad, voiced by Greta Lee. Directed...