K-Pop Demon Hunters tops 300M views as Netflix eyes sequel

Netflix's animated musical KPop Demon Hunters has become a global phenomenon since its June release, shattering streaming records and spawning rapid plans for expanded content across film and gaming. Produced by Sony Pictures Animation and released on Netflix on June 20, the story of Huntrx, a Kpop girl group who secretly hunt demons, logged more than 314.2 million views globally within the first 91 days of release, Netflix said, making it the first film on the platform to surpass 300 million views.

The film's surge in popularity has had wide ripple effects. Nielsen ranked KPop Demon Hunters among the top 10 streaming movies in the United States for a record 10 consecutive weeks, the longest run for an original streaming film since Nielsen began separating streaming charts five years ago. The movie also enjoyed a singalong theatrical run, claimed the top spot at the U.S. box office in one report, and propelled several soundtrack songs onto global music charts. One report said four songs from the soundtrack reached the Billboard Hot 100 top 10.

Some figures reported about viewership vary. Netflix released the 314.2 million number through its 91-day counting window that ends...