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Markets

JPMorgan Launches Athlete Council for Financial Advice

Published 19 March 2026

JPMorgan Chase launched the Athlete Council on Wednesday at its new global headquarters in New York, bringing together a group of prominent athletes to guide young players on financial management amid the uncertainties of professional sports careers.

Chaired by retired NBA star Dwyane Wade, the council includes seven-time Super Bowl champion Tom Brady, World Cup soccer winners Megan Rapinoe and Alex Morgan, WNBA champions Sue Bird and A'ja Wilson, New York Knicks guard Jalen Brunson, New York Giants pass rusher Kayvon Thibodeaux, and Peloton instructor Ally Love. The initiative aims to offer advice on topics from early career earnings to post-retirement planning, addressing the fact that most professional athletes retire before age 35 and face high risks of financial distress.

The council held its inaugural meeting in New York, where members shared personal experiences and explored athletes' needs at various career stages. JPMorgan Chase plans for the group to convene regularly with bank executives to shape educational programs, outreach efforts, and resources tailored to athletes. The bank has pledged to support 500,000 working and retired athletes in avoiding common financial...

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