HBO Max Launches in Eight New European Markets

Warner Bros. Discovery's HBO Max streaming service launched Tuesday in eight new European countries, marking a significant expansion of its global footprint as it partners with Amazon's Prime Video for wider distribution in key markets.

The service debuted in Germany, Italy, Austria, Switzerland, Luxembourg, Liechtenstein, Israel, and Greece, with plans to complete its European rollout in the United Kingdom and Ireland by late March. In Germany, Italy, and Austria, HBO Max is available as a direct-to-consumer option and as an add-on subscription for Prime Video customers, building on existing collaborations in France, Spain, Sweden, Belgium, and the Netherlands. Additional distribution partners include RTL and Waipu.tv in Germany, Telecom Italia's TIM platform in Italy, Sunrise and Swisscom in Switzerland, Hot and Yes in Israel, and Vodafone in Greece.

Executives highlighted the move as a step toward reaching more viewers across major economies. "Prime Video's vast reach will help us entertain as many people as possible in these new markets," said Qaisar Rafique, executive vice president at Warner Bros. Discovery. JB Perrette, CEO and president of global streaming and games at...