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Markets

GoPro to Merge With Starman Optical in $285M Deal

Published 1 September 2026

GoPro has agreed to merge with Starman Optical in a deal valued at approximately $285 million, a transformative move announced on September 1 that follows a dramatic stock surge driven by the revelation that YouTube star Markiplier had become the company's largest individual shareholder. The merger agreement, which would see GoPro shareholders receive $1.14 per share in cash, aims to pivot the struggling action-camera maker toward optical-photonics technology used in high-speed data transmission, potentially opening new markets in AI data centers, defense, and aerospace. The merger announcement came just one day after GoPro's stock experienced extraordinary volatility.

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