Google raises Pixel 10a starting price to $599

Google has raised the U.S. starting price of its Pixel 10a smartphone by $100, taking the 128GB model from $499 to $599. The 256GB version is now listed at $699. The revised prices appeared at the Google Store and major retailers including Amazon and Best Buy, according to reports published October 2. Google had not publicly explained the increase in the reports. Some accounts linked it to rising memory and other component costs, but that cause has not been confirmed by the company. The price change is notable because it applies to a phone already on sale, rather than only to a newly launched model. Google previously warned, while discussing pricing for its Pixel 11 lineup, that cost pressures would eventually affect devices already on sale. The Pixel 10a had not been included in the earlier increase, but its U.S. list price has now risen. The 128GB model’s new $599 price is $100 above its launch price, while the 256GB model is listed at $699. The company’s lack of a public explanation leaves the specific reason for the Pixel 10a increase unclear.