Gears of War EDay to Drop Battle Passes, Offer Cosmetics

The developer of the upcoming video game Gears of War EDay has outlined a multiplayer progression system that deliberately avoids many modern monetization trends, promising players can earn nearly all cosmetic items simply by playing the game. The Coalition detailed its plans in a blog post released on July 30, 2026, framing the approach as a return to classic values.

The studio stated that the game will not feature battle passes, seasonal tours of duty, or similar structures that have become commonplace in multiplayer shooters. Instead, customization items, including character skins, weapon skins, and poses, will be unlocked primarily through gameplay. Players can earn them by completing in-game challenges, unlocking achievements, and earning medals. A free-to-earn currency called Coins, obtained by playing matches, leveling up, and earning medals, can also be used to purchase items. The developer said it has tuned the earning rate to avoid an arduous grind and will adjust it based on player feedback after launch.

There are a few exceptions to the earnable-only model. Content included with the Premium Edition of the game, periodic charity bundles, and specific brand...