Disney plans to merge Hulu into Disney+ and retire Hulu app

Disney is reportedly planning to eventually shut down the standalone Hulu app and fully integrate its content and features into the Disney+ platform, according to an internal company document and employee accounts. The plan, known internally as "Project Gemini," outlines a phased migration of Hulu users to Disney+, after which the Hulu technology and app would be decommissioned.

The leaked document, reported by Business Insider, states that "the Hulu tech stack and app will be decommissioned after all users have transitioned" to Disney+. The report, citing multiple employees familiar with the plans, indicates development resources are being diverted away from the Hulu app. One veteran streaming product employee described Hulu as being "on life support at this point, with no active development."

This reported internal planning contrasts with Disney's public statements. A company spokesperson told Variety earlier this month that there are "no current plans to sunset the Hulu app." The company has not publicly defined a timeline for any potential app retirement.

The integration of Hulu into Disney+ has been underway for some time. Disney launched a Hulu hub within Disney+ for bundle...