Disney+ explores free ad-supported streaming tier

Disney is exploring the introduction of a free, ad-supported tier for its streaming service, a strategic move aimed at competing with the growing dominance of platforms like YouTube and Tubi. The company's chief product and technology officer, Adam Smith, reportedly discussed the concept during an internal town hall on Thursday, July 9, 2026. The proposal, which remains in early discussion stages, would make a selection of Disney's movies and television shows available without a subscription.

No timeline, launch details, or specific titles for the potential free tier have been determined. The initiative is described as part of ongoing internal conversations about new ways to serve audiences. Currently, Disney offers its core streaming service primarily through a bundle with Hulu, priced starting at $12.99 per month with advertisements and $19.99 for an ad-free experience.

The consideration reflects a significant shift in the streaming landscape, where free, ad-supported services are capturing an increasing share of viewer attention. According to recent Nielsen data, free streaming platforms accounted for 18.7% of television watch time in the United States in April 2026, a...