Disney and TikTok Team Up on Fan-Created Short Videos

The Walt Disney Company and TikTok announced a major content-sharing partnership on Wednesday, August 5, 2026, that will bring curated, fan-made videos from the social media platform directly to Disney’s streaming service. The deal, described as a first-of-its-kind collaboration, will allow participating creators to produce short-form videos using Disney’s extensive library of characters and scenes, with the resulting content appearing on both TikTok and within the Verts vertical video section on the Disney app.

The program is set to launch in the United States in the coming months, with plans to expand to other global markets. Creators who opt in will gain access to assets from hundreds of Disney, Pixar, Marvel, Star Wars, and FX films and series to craft their own content. A selection of these videos will be regularly refreshed and featured on both platforms.

Executives from both companies framed the partnership as a natural evolution of fan engagement. Asad Ayaz, Disney’s chief marketing and brand officer, stated that the best storytellers are fans first and that this collaboration creates a bridge between Disney’s stories and the creativity they inspire. Dawn Yang, TikTok’s...