Deep discounts hit Apple's M4 MacBook Air and Pro lineup

A wave of deep discounts on Apple’s M4 MacBook lineup is rippling across major retailers as back-to-school season accelerates, with record-low prices spanning the MacBook Air and the MacBook Pro in several configurations. The most notable offer centers on the 14-inch M4 Pro MacBook Pro, currently listed at $1,699 with options that include up to 32GB of unified memory and a 512GB solid-state drive, available at both Amazon and BH Photo. That price marks a $300 reduction from the typical asking price for this upgraded Pro configuration. The same model appears with variations in RAM, including a 24GB configuration, as part of the promotion, underscoring a broader push to clear inventory as Apple’s latest generation gains traction.

In parallel, the MacBook Air M4 is seeing aggressive price cuts across the product line. The 13-inch and 15-inch models are both down from their previous levels, with the 13-inch base model frequently promoted around the $799 mark and the larger 15-inch model commonly discounted to about $999 for the entry configurations. Higher-end RAM and storage options—such as 16GB or 24GB of memory paired with 512GB of storage—are also appearing at successive...