Callaway, Good Good Golf End Partnership After Ad Controversy

The partnership between golf equipment giant Callaway and entertainment brand Good Good Golf has collapsed following a controversial advertisement, with both companies now publicly acknowledging shared responsibility for the campaign that sparked widespread backlash. The fallout has led to significant business consequences for Good Good, including the loss of its title sponsorship for a PGA Tour event and the cancellation of a television show. The controversy stems from a promotional video for a co-branded Quantum Driver, released the week of August 22, 2026. The ad, a parody of the film "Obsession," depicted Good Good co-founder Garrett Clark pushing fellow member Alexis Miestowski to the ground as she reached for the driver, after which he stated, "Do not touch my new driver." The video was quickly criticized for making light of violence against women. Good Good removed the ad and issued an apology on August 22. In the days that followed, the responsibility for the ad became a central point of contention. Callaway CEO Chip Brewer stated that while Good Good produced the video, it was approved by Callaway prior to posting.