Callaway, Good Good Golf End Partnership After Ad Controversy

The partnership between golf equipment giant Callaway and entertainment brand Good Good Golf has collapsed following a controversial advertisement, with both companies now publicly acknowledging shared responsibility for the campaign that sparked widespread backlash. The fallout has led to significant business consequences for Good Good, including the loss of its title sponsorship for a PGA Tour event and the cancellation of a television show. The controversy stems from a promotional video for a co-branded Quantum Driver, released the week of August 22, 2026.