Callaway Ends Good Good Partnership After Violent Ad Backlash

Callaway Golf has ended its partnership with golf content creator Good Good, effective immediately, following intense public backlash over a promotional video that depicted violence against a woman. The decision, announced by Callaway on Thursday, August 27, 2026, marks a significant fallout from a campaign intended to launch a co-branded driver. The controversy stems from a video posted by Good Good the previous week to promote the Callaway Quantum driver. In the clip, Good Good cofounder Garrett Clark is shown running toward and pushing fellow content creator Alexis Miestowski to the ground as she reaches for the driver in his golf bag. Clark then tells her, "Do not touch my new driver.