Callaway Ends Good Good Partnership After Violent Ad Backlash

Callaway Golf has ended its partnership with golf content creator Good Good, effective immediately, following intense public backlash over a promotional video that depicted violence against a woman. The decision, announced by Callaway on Thursday, August 27, 2026, marks a significant fallout from a campaign intended to launch a co-branded driver.

The controversy stems from a video posted by Good Good the previous week to promote the Callaway Quantum driver. In the clip, Good Good cofounder Garrett Clark is shown running toward and pushing fellow content creator Alexis Miestowski to the ground as she reaches for the driver in his golf bag. Clark then tells her, "Do not touch my new driver." The video, which was intended as a parody of the horror film "Obsession," was swiftly deleted after viewers condemned it for trivializing and normalizing violence against women.

In its statement, Callaway said it had listened to individuals who shared personal experiences related to violence against women and reflected on the "hurt and disappointment" caused by the video it reposted. "Unequivocally, violence against women is unacceptable and should never be trivialized, normalized, or used as...