Cécred Launches First Styling Collection March 19

Beyoncé Knowles-Carter's haircare brand Cécred is set to launch its first styling collection on March 19, expanding its lineup with seven new items designed to protect and enhance hair during styling. The products, available initially on the brand's website and priced between $18 and $38, include a Thermal Shield Mist, Heat-Activated Silk Glaze, Volumizing Mousse, Wrap Set Foam, Strong Hold Gel, Flexible Hold Hairspray, and a dual-sided Edge Brush. They will roll out to retail partner Ulta Beauty in April.

The collection stems from Knowles-Carter's personal challenges with hair maintenance during her 2024 Cowboy Carter Tour and earlier performances, such as the Super Bowl halftime show. "A lot of these products were designed from a desire to solve my own issues with my hair while on tour," she told Women's Wear Daily. "I don't use relaxers, so I'm very big on protecting the hair from heat damage when I style. Tour weather is unpredictable. Pouring rain, crazy humidity, some shows in 100-degree weather. I'm drenched in sweat and those styles must make it through a three-hour show."

Knowles-Carter emphasized the need for products that deliver performance without compromising hair...