Gomez and Lovato reunite for Rare Beauty campaign

Selena Gomez and Demi Lovato have reunited for Rare Beauty’s “Still Making Each Other Blush” campaign, which pairs their shared history as childhood performers with a limited-edition blush bundle inspired by their 2009 film, “Princess Protection Program.” The campaign revisits the movie’s imagery, with Gomez and Lovato recreating poses from its poster in gowns and tiaras. Promotional videos also bring back the pair’s early vlog style, including fan questions and a lip-sync to “One and the Same,” their song from the film. The campaign’s visuals and product details were presented by Rare Beauty. The Delena Soft Pinch Blush Bundle contains two existing liquid blush shades, Hope and Virtue, along with a Soft Pinch Blush Brush. Hope is the nude-mauve shade associated with Gomez, while Virtue is a beige-peach shade associated with Lovato. The collaboration packages existing products rather than introducing a new blush formula. Rare Beauty’s campaign materials describe the bundle as a limited-edition release. In a campaign video, Lovato recalled that the friends went to a prom next door after attending the film’s premiere because they had missed having their own prom. Gomez said she...