Apple Unveils New Products Under New CEO Ternus

Apple held its "Surprise and Shine" event on September 9, 2026, marking a significant moment for the technology giant as it showcased new products under the leadership of its new CEO, John Ternus. This event was Ternus's first major product keynote since officially taking over the CEO role from Tim Cook on September 1, 2026. Cook has transitioned to the role of executive chairman. A short animated video posted by Ternus on X, formerly Twitter, has fueled speculation about the event's announcements. The teaser depicts a bright beam of light narrowing through a hexagonal or lens-like opening. Many observers and technology reports interpret this imagery as a hint towards a variable-aperture camera system for the upcoming iPhone 18 Pro and iPhone 18 Pro Max models. Such a feature would allow for mechanical adjustment of the lens opening to control light exposure, potentially enhancing photographic capabilities, particularly in challenging lighting conditions and for portrait modes. However, the exact meaning of the teaser remains a subject of discussion.