Apple Unveils Foldable iPhone Under New CEO

Apple is set to unveil its first foldable iPhone on Wednesday, September 9, 2026, at a major product event in Cupertino, California. The presentation marks the debut of new CEO John Ternus, who assumed leadership on September 1, succeeding Tim Cook. The device, widely expected to be named the iPhone Duo, is anticipated to feature a 5.5-inch cover display that unfolds to reveal a larger 7.8-inch main screen, effectively merging smartphone and tablet functionality. Industry reports suggest the foldable iPhone will be priced around $2,000, with some estimates placing it higher. This entry into the foldable market comes years after competitors like Samsung and Google established a presence in the segment. Analysts suggest Apple's scale and customer loyalty could make its device commercially significant, even at a premium price point. The foldable smartphone is not expected to be available for purchase until at least October. Alongside the foldable device, Apple is also anticipated to introduce updated iPhone 18 Pro and Pro Max models. These devices may see a price increase, partly attributed to a global memory chip shortage that is affecting component costs across the industry.