Apple blocks $2.2 billion in App Store fraud in 2025

In 2025, Apple prevented over $2.2 billion in potentially fraudulent transactions on its App Store, according to data released by the company. This brings the total amount of blocked fraudulent transactions to more than $11.2 billion over the past six years. The tech giant reported that it achieved this through a multilayered defense system combining expert human review with advanced machine learning and artificial intelligence technologies.

The company's efforts spanned multiple areas of its ecosystem, which now welcomes over 850 million weekly visitors across 175 storefronts. A major focus was on preventing fraudulent accounts, with Apple's systems rejecting over 1.1 billion attempts to create fraudulent customer accounts at the outset. An additional 40.4 million existing accounts were deactivated for fraud and abuse.

On the developer side, Apple terminated 193,000 developer accounts over fraud concerns and rejected more than 138,000 developer enrollment attempts. The company's App Review team evaluated more than 9.1 million app submissions last year, rejecting over 2 million that failed to meet App Store guidelines. These included over 443,000 submissions flagged for privacy...