Alpine teams with Diddly Squat Farm for British GP catering

The Alpine Formula 1 team has partnered with Jeremy Clarkson’s Diddly Squat Farm to supply locally sourced food and beverages for its personnel during this weekend’s British Grand Prix at Silverstone. The collaboration, announced ahead of the race, formalizes a longstanding informal relationship between the team and the celebrity farmer, aiming to promote British agriculture.

Diddly Squat Farm, made famous by the Amazon Prime series Clarkson’s Farm, is located approximately six miles from Alpine’s factory in Enstone, Oxfordshire. Clarkson, a well-known Formula 1 enthusiast, has previously supported the team by sending crates of his Hawkstone beer to celebrate podium finishes at the 2023 Monaco Grand Prix and the 2024 São Paulo Grand Prix. He has also referred to Alpine as the “Chipping Norton Formula 1 Team” due to their geographic proximity.

For the Silverstone weekend, the farm will provide a range of local produce, condiments, and drinks. Alpine Managing Director Steve Nielsen said the team is delighted to rely on Diddly Squat Farm for local food. He noted that the Enstone base is surrounded by farms and expressed admiration for the work farmers do. Lisa Hogan, Clarkson’s...