YouTube Premium prices increase in multiple countries

YouTube is implementing a new round of price increases for its Premium subscription service across multiple countries worldwide, with the higher rates set to take effect on or after September 23, 2026. The move, confirmed by the company in notifications to subscribers, follows a similar increase in the United States earlier this year and marks another step in a broader trend of rising costs for the ad-free video and music service.

The price adjustments vary by region but are generally between 10% and 15%. In several European markets, individual subscription plans are rising from €13.99 to €15.99 per month. Specific reports indicate increases in Finland from €14.99 to €16.99, and in Romania from RON 29.00 to RON 32.00. In the Netherlands, family and student plans are also increasing by €4 and €2 respectively.

Singapore has seen some of the most clearly documented changes. There, the individual plan is rising from S$13.98 to S$15.98, while the family plan cost is moving from S$27.98 to S$31.98. Notifications state that the increase allows YouTube "to continue to improve Premium and support the creators and artists you watch." Reports also mention steeper increases in Portugal and...