YouTube Integrates Amazon Shopping Tags for US Creators

YouTube has integrated Amazon into its Shopping Affiliate Program, enabling eligible creators in the United States to tag Amazon products directly within their videos, Shorts, and livestreams. The partnership, announced in early September 2026, allows viewers to purchase tagged items through Amazon while creators earn commissions on qualifying sales, marking a significant expansion of the platform's e-commerce capabilities. Previously, creators primarily relied on placing Amazon affiliate links in video descriptions. The new native tagging system aims to streamline the process and boost engagement. YouTube reported that in internal tests conducted from July 14 through July 29, 2026, videos using YouTube Shopping product tags generated more than 110% more product clicks than those using description links alone. The company also noted that early tests showed natively tagged products generated twice the clickthrough rate of description links. To use the feature, creators must be enrolled in both the YouTube Partner Program and the U.S. YouTube Shopping affiliate program. They also need an active Amazon Influencer or Amazon Associates account linked to their YouTube channel.