YouTube expands AI likeness detection tool to all users 18+

YouTube is expanding its AI likeness detection tool to all users age 18 and older, giving a broader portion of the platform’s audience the ability to check whether videos uploaded to YouTube may be digitally using their faces. The company said the rollout will begin in the coming weeks, extending an effort that was previously limited to narrower groups of creators and public figures.

The tool, accessible through YouTube Studio, uses a selfiestyle scan of a user’s face to identify potential lookalikes in videos uploaded to the site. If it detects a possible match, YouTube notifies the person and allows them to review the content and request removal if the material violates the company’s privacy policies. YouTube said the goal is to provide users with more peace of mind by giving them easy access to request the removal of unauthorized content.

YouTube’s spokesperson Jack Malon said the expansion is meant to ensure broad access. With this expansion, were making clear that whether creators have been uploading to YouTube for a decade or are just starting, theyll have access to the same level of protection, Malon said in an email.

While the program is designed around facial likeness,...