YouTube ad revenue tops $11 billion in Q2 2026

Alphabet Inc. reported robust second-quarter financial results on July 22, 2026, with its YouTube subsidiary achieving a milestone by surpassing $11 billion in advertising revenue for the first time. The video platform generated $11.06 billion in ad sales for the quarter, a 13% increase compared to the same period last year. This performance contributed to a broader surge for the parent company, which saw total revenue rise 24% year-over-year to $119.8 billion, while net income nearly quadrupled to $112.1 billion.

The company’s leadership highlighted that YouTube’s subscription business, which includes YouTube Premium and YouTube Music, is now growing at a faster rate than its advertising segment. Alphabet Chief Business Officer Philipp Schindler noted the subscription service “thrives across living room screens.” While the company does not break out specific subscriber numbers, it reported strong growth within its overall Subscriptions, Platforms and Devices segment, which grew 15% to $12.9 billion.

A significant driver of YouTube’s engagement in the quarter was the FIFA World Cup 2026. Alphabet CEO Sundar Pichai stated that over 1.7 billion unique viewers watched World...