YETI expands Rambler Travel Straw Mugs with free personalization

YETI this week expanded its Rambler drinkware lineup with a new Travel Straw Mug available in three sizes and simultaneously rolled out limited-time personalization and holiday discounts aimed at shoppers preparing for the season. The company introduced 20 ounce, 30 ounce and a newly redesigned 40 ounce Travel Straw Mug, priced at roughly $38, $42 and $45 respectively, and is offering free customization on its drinkware through Nov. 9, along with a slate of early Black Friday discounts on select products.

The Travel Straw Mug series is built on YETI’s long-standing Rambler platform and emphasizes spill resistance and portability. Each mug is made from kitchen-grade 18/8 stainless steel with double-wall vacuum insulation to maintain temperatures for hours. YETI highlights a quickflip straw lid it calls fully leakproof, a welded comfort-grip handle on the 40 ounce model, dishwasher-safe construction and compatibility with most standard cup holders. The mugs are offered in a range of core and seasonal colors, including Navy, Black, White and Cherry Blossom, and are covered by YETI’s stated five-year warranty.

YETI is also promoting personalization as a holiday selling point....