X launches built-in video editor for iOS app

The social media platform X has launched a new, built-in video editor and recorder for its iOS app, a significant step in its strategy to encourage users to create original content rather than repost clips from other platforms. The feature, announced by Head of Product Nikita Bier on July 6, 2026, includes tools for adding multilingual overlay captions, a green screen function, and video trimming.

In a post on the platform, Bier stated that one of the company's biggest priorities is to give creators the tools to create original content and reward them for it. He confirmed that further updates to the editor are expected in the coming weeks. The rollout is currently exclusive to iOS, as the company is in the process of rebuilding its Android app, but the video editor is expected to be added there later.

This development is part of a broader push by X to increase native video creation. Bier has previously noted that posts containing videos now account for close to half of all impressions on the platform, making original video a business priority. For months, company leadership has urged users to record original videos with their own voice-overs, and the platform's algorithm has...