X adds React with Video reaction feature on iOS

The social media platform X has launched a new feature called "React with Video," enabling users to respond to posts with short video clips directly within the app. The feature, announced on June 2 by X's Head of Product Nikita Bier, is currently rolling out to iOS users and will be available on Android and web platforms in the future.

The tool allows a user to record a video reaction while the original post remains visible on screen. Users can access the feature through the repost button menu and choose from several built-in presentation styles, including picture-in-picture, split-screen, and green-screen layouts. This integrated design eliminates the need for third-party editing software, allowing creators to instantly produce and share their responses. Bier stated that the update is designed to make video a more natural way for people to participate in conversations on the platform.

The launch is part of X's broader strategy to increase its focus on video content and compete in the short-form video market. Under owner Elon Musk, the company has invested in expanding long-form video uploads, improving livestreaming tools, and launching a vertical video feed. The platform has...