WWE hires AI strategy chief to lead AI integration in creative work

WWE has hired Cyrus Kowsari as Senior Director of Creative Strategy to lead the company’s integration of artificial intelligence into its creative and production workflows, but people inside the company say the technology is being used mainly as a modest assistant rather than a replacement for human writers. Kowsari was brought on in September and introduced to creative staff as someone who would help incorporate AI into video, graphics and other creative services, yet multiple people familiar with the creative department say current use is limited and focused on production efficiencies.

Creative team members and production staff described AI tools as long-available, lightly used utilities that speed research and organization. Typical applications include quickly checking when two performers last faced each other, indexing and organizing files, and removing background noise from footage. Several people said most writers interact with the internal AI system only briefly and that the writers still develop storylines directly with talent and produce the shows by hand.

WWE also has a contract with an AI platform that has been trained on the company’s past material. Early internal...