Wowcher Launches Fake Friday 20% Off Sale on Nov. 21

Wowcher, a major player in the UK's daily deals market, is launching an early holiday sales event called Fake Friday, offering 20 percent off all items on its website starting at 1:01 a.m. on November 21. The promotion positions the company as an early entrant in the November shopping season, ahead of the traditional Black Friday rush later in the month.

Founded in 2009, Wowcher has grown into the second-largest daily deal platform in the UK and Ireland. It operates under its own brand as well as LivingSocial and the Scottish site 5pm, which it acquired in 2025. The group boasts more than 24 million opted-in users, providing significant reach for promotions like this one. The platform spans a wide array of categories, including dining vouchers, gifts, homeware, beauty treatments, electronics, holidays, fitness products, garden items, and mystery deals. Annually, Wowcher sells over 250,000 spa packages, drawing in about 180,000 new customers to the spa sector and generating around 18 million pounds in contributions to the industry.

To enhance user engagement, the company has introduced practical features such as customizable flight options for holiday bookings and a hotel...