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Markets

Walmart raises price of Onn Full HD streaming stick to $30

Published 1 July 2026

Walmart has significantly increased the price of its most affordable streaming device, the Onn Full HD streaming stick, effectively doubling its original launch cost. The device, which debuted in 2023 for $15, now carries a standard retail price of $30. This change, first observed in late June 2026, follows similar price increases across Walmart's Onn Google TV product family and aligns with broader industry trends driven by rising component costs.

The Onn Full HD stick serves as the gateway product in the lineup, offering Full HD video output and the full Google TV operating system with access to major streaming services. Shoppers visiting Walmart's website may still encounter temporary promotional pricing around $15 when logged into an account, but the displayed regular price for general visitors has moved to the new $30 level. A similar pattern occurred earlier with the Onn 4K Plus model, which saw its price increase from $30 to $40, suggesting the higher figures represent intended long-term retail positioning.

Industry analysts and reports link the price adjustments to a widespread memory and storage crunch, exacerbated by increased demand for components used in artificial...

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