Waitrose Unveils 2025 Christmas Ad with Knightley

Waitrose, the upscale British supermarket chain, unveiled its 2025 Christmas advert on November 12, featuring actress Keira Knightley and comedian Joe Wilkinson in a four-minute romantic comedy that celebrates food as a way to express love during the holidays.

The film, titled "The Perfect Gift," depicts the characters' chance encounter at a Waitrose cheese counter, where they bond over a shared appreciation for Sussex Charmer Mature Cheddar. Knightley's character, a food enthusiast, pairs with Wilkinson's everyman figure, Phil, who reprises his role from the grocer's 2024 mystery-themed festive campaign. Set in Sussex, their story unfolds with typical romcom obstacles before reaching a heartfelt climax: Phil recreates the female lead's grandmother's pie recipe, which inspired Waitrose's No.1 Festive Turkey Pie. The narrative underscores how food simplifies expressing affection and unites people, especially at Christmas.

Directed by Bafta-winning filmmaker Molly Manners, known for her work on Netflix's romantic series "One Day," the advert was produced by Wonderhood Studios. It features the soundtrack "She's a Star" by British indie rock band James. The full version debuted on...