Vietnamese EV firm Green SM launches ride‑hailing in Delhi

A Vietnamese electric mobility company has launched a premium ride-hailing service in India, entering one of the world's most competitive markets. Green SM officially commenced operations of its Green SM Limo service in the Delhi-National Capital Region on June 5, marking its debut in the country.

The company is targeting the premium segment of the market with a fleet of fully electric, seven-seater VinFast Limo Green SUVs. The launch event, held in New Delhi on World Environment Day, was attended by several hundred guests, including government officials and business partners. India becomes the fifth international market for the three-year-old company, following expansions into Vietnam, Laos, Indonesia, and the Philippines.

Company executives stated they identified a gap in the market for a premium electric ride-hailing service. The service will be available through a mobile application, a dedicated telephone hotline, and by hailing vehicles directly in operational zones. To celebrate the launch, the company is offering a promotional discount on app-based bookings until June 11.

Green SM India CEO Bach Tuan Anh explained that the company sees a specific niche for a premium...