US Streaming Hits 55.1 Billion Minutes on Christmas 2025

Streaming services in the United States shattered records on Christmas Day 2025, with viewers logging 55.1 billion minutes of content, the highest single-day total ever measured. The surge, reported by Nielsen, marked only the second time streaming exceeded 50 billion minutes in a day and surpassed the previous Christmas 2024 benchmark by 3.9 billion minutes. That day, streaming accounted for 54 percent of all television viewing, the largest daily share since Nielsen began tracking in 2020.

The record was propelled by three National Football League games exclusive to streaming platforms, alongside fresh episodes from popular series. Netflix aired an afternoon doubleheader, while Prime Video broadcast a primetime matchup, together capturing 22.5 percent of total TV usage and nearly 42 percent of streaming activity. Netflix also released Volume 2 of Stranger Things Season 5, contributing to its platform-high performance. Prime Video benefited from its Christmas game and earlier Thursday Night Football broadcasts, as well as new episodes of Fallout Season 2.

For the full month of December, streaming reached 47.5 percent of TV viewership, eclipsing the prior high of 47.3 percent and...