UK supermarkets roll out wave of new seasonal launches this October

Supermarket shelves across the UK have filled with a wave of new and seasonal products this October, as manufacturers and retailers introduce limited editions, flavour extensions and festive lines ahead of Halloween and the Christmas shopping period. The launches, seen at stores including Tesco, Asda, Morrisons, Aldi, B&M and Sainsbury's, range from novelty crisps and ready meals to relaunches of familiar brands.

Among the more notable returns, TimTam biscuits are back in UK stores as a permanent line, with Sweet Salty and original varieties available at Tesco priced at 2.50. Marmite has moved into chilled ready meals with a 350g Marmite Mac and Cheese on sale at Morrisons for about 3.25. Fray Bentos has combined two comfort-food staples in a Mac and Cheese pie now sold at B&M.

Snack makers have rolled out new formats and flavours. Kettle has introduced Kettle Krinkle, a new textured crisp cut available in Sweet Chilli Sour Cream, Balsamic Vinegar of Modena and Lightly Salted, stocked at Asda and Morrisons. Walkers released two limited edition five-pack crisp flavours, Emmental Cheese and Beef Wellington, which launched on October 6 and are available across supermarkets....