Uber Drivers Seek Messaging to Reduce Frustration During World Cup

With the FIFA World Cup set to bring an estimated 650,000 visitors to Toronto and Vancouver this June and July, ride-hailing drivers are raising concerns about navigating the anticipated surge in traffic and passenger frustration. Representatives for some drivers recently met with Uber to request the company proactively communicate to passengers that congestion during the event is not a driver's fault, hoping to mitigate potential conflicts.

Barry Sawyer, national president of the United Food and Commercial Workers union, which offers representation to Uber drivers, explained the request. He said increased traffic often makes customers anxious and frustrated, and that frustration can be directed at drivers. Uber did not specify if it would implement the specific request. A company spokesperson, Keerthana Rang, stated that Uber regularly reminds riders and drivers to treat each other with courtesy and respect, a practice she called especially important during large-scale events.

The tournament is expected to significantly increase demand for ride-hailing and food delivery services, presenting a potential earnings opportunity for gig workers, particularly if companies offer surge...