Tubi Launches First Streaming App in ChatGPT

Tubi, the free ad-supported streaming service owned by Fox Corporation, launched the first native application for a video streaming platform within OpenAI's ChatGPT on Tuesday, marking a novel integration to simplify content discovery for its library of over 300,000 movies and TV episodes.

The move, announced from San Francisco, allows users to access personalized recommendations through conversational prompts directly in ChatGPT. To begin, individuals install the Tubi app from the ChatGPT app store on desktop or mobile devices. Once connected, users type "Tubi" followed by natural language requests, such as "a thriller for girls night" or "cult classics like Night of the Living Dead." The system analyzes preferences, mood, and context to deliver curated suggestions, complete with descriptions and direct links to stream titles on Tubi's website or app. Results appear interactively, enabling refinements like "make it scarier" for further tailoring.

This integration addresses a core challenge in the streaming industry: helping viewers navigate vast catalogs amid fierce competition for attention. Tubi, which reports more than 100 million monthly active users, positions the tool as...