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Toyota Hits Record 11.3 Million Sales in 2025

Published 29 January 2026

Toyota Motor Corporation reported record global sales of 11.3 million vehicles in 2025, securing its position as the world's top-selling automaker for the sixth consecutive year. The announcement, made Thursday from Tokyo, highlighted a 4.6 percent increase from the previous year, driven by strong performances in the United States and Japan.

The total included 10.5 million units from the core Toyota and Lexus brands, up 3.7 percent, along with contributions from small-car unit Daihatsu, which saw sales rise nearly 26 percent to over 675,000 vehicles, and truck maker Hino Motors, which declined 12 percent to 110,000 units. In Japan, sales exceeded 2 million units, a 12 percent surge, while the rest of the world accounted for 9.25 million vehicles, up 3.1 percent. North America led regional growth with 2.93 million Toyota and Lexus units sold, a 7.3 percent increase, fueled by popular models like the RAV4 SUV and Prius. Exports from Japan to the U.S. rose 14.2 percent to about 615,000 vehicles.

Hybrids played a pivotal role in the company's success, comprising 42 percent of global Toyota and Lexus sales. Electrified vehicles overall reached nearly 5 million units, with hybrids...

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