TikTok Launches Global Bulletin Board for Creators

TikTok rolled out its new Bulletin Board feature globally on Thursday, allowing eligible creators to establish dedicated channels for sharing updates directly with followers. The tool, available to users aged 18 and older with at least 50,000 followers, enables one-to-many broadcasts of text, images, and videos, with followers able to react using emojis but not post full comments.

Creators can launch a Bulletin Board from their in-app inbox, where they select a custom name and decide whether to display it publicly on their profile. Followers join by tapping the board's name under the creator's bio, after which they receive notifications in their inbox for any new posts. This setup provides a streamlined alternative to broad feed posts or direct messages, helping creators deliver news, exclusive content, or announcements without navigating comment sections or overloaded inboxes.

The feature supports integration with TikTok's music ecosystem, particularly for artists. During beta testing, musicians like the Jonas Brothers used it to share newly released tracks and invite fans to presave upcoming albums via the Add to Music App, which links to services such as Spotify, Apple Music,...