Texas AG Investigates Lululemon Over PFAS Claims

Texas Attorney General Ken Paxton announced on Monday that his office has launched an investigation into Lululemon Athletica, focusing on whether the athletic apparel company has misled consumers about the safety of its products through the potential presence of per- and polyfluoroalkyl substances, known as PFAS or "forever chemicals."

The probe, initiated via a civil investigative demand, examines claims that Lululemon's marketing as a wellness-focused brand may not align with the actual composition of its apparel. Officials cited emerging research and consumer reports highlighting concerns over synthetic materials and chemical compounds in the company's products, which could be linked to health risks including endocrine disruption, infertility, cancer, and other issues. The investigation will specifically assess whether Lululemon's athletic wear contains PFAS that health-conscious customers might not anticipate based on the brand's emphasis on sustainability and performance.

Paxton's office plans to review the company's Restricted Substances List, testing protocols, and supply chain practices to verify compliance with its stated safety standards. "Americans should not have to...