Tesla Sales Slump Deepens in August Across Europe and China

Tesla’s sales slump deepened in August as registrations and factory shipments fell across key markets in Europe and China, underscoring intensifying competition from Chinese electric vehicle makers and growing consumer pushback over CEO Elon Musk’s political stance. Official registration and industry data for August show broad weakness for the U.S. automaker, with sharp declines in France, Scandinavia and Germany even as Norway remained an outlier with rising Tesla volumes.

French registration data showed a 47.3 percent year‑on‑year drop in Tesla registrations in August while overall vehicle registrations rose roughly 2.2 percent. Reports on other markets varied, with Sweden registering an over 84 percent fall in some releases and about an 87 percent decline in others. Denmark’s Tesla registrations were reported down between about 42 and 47 percent depending on the source. Germany’s August new Tesla registrations declined about 39 percent, and were down roughly 56 percent through the first eight months of the year, according to national vehicle authority figures. Norway bucked the trend, with Tesla registrations rising about 21 percent in August and roughly 26 percent...