South Korean group seeks halt to Tesla FSD marketing

Citizens United for Consumer Sovereignty plans to ask South Korea’s Fair Trade Commission to halt Tesla’s marketing of Full Self-Driving to vehicles that cannot legally use the driver-assistance software, alleging the company failed to disclose those limits to buyers. The group says it will seek a temporary order stopping the marketing, administrative fines and a referral to state investigators. The complaint alleges Tesla promoted Full Self-Driving as coming soon and used a demonstration video filmed in South Korea without clearly explaining that only a small share of its cars there were eligible. The allegations have not been established by a regulator. Tesla did not respond to requests for comment. The planned filing comes as the Fair Trade Commission is already investigating Tesla’s advertising of the system. An agency official said the probe began earlier in 2026 and that Tesla had submitted written responses. The official declined to provide further details. Eligibility largely depends on where a Tesla was manufactured. Tesla Korea country manager Seo Youngdeuk told lawmakers that Full Self-Driving could be used on about 20% of Teslas registered in South Korea,...